Randy M. Long - JD, CFP®
Randy is CEO of Long Business Advisors, LLC, creator of the Bulletproof Exit Process and author of two books, The BraveHeart Exit, 7 Steps to Creating Your Family Business Legacy and Bulletproof your Exit. His unique business perspective, built upon an extensive background of more than 30 years of experience in law and finance, enables him to help business owners build and transition or sell their business, allowing them to create a family business legacy.
A graduate of Liberty University and the San Joaquin College of Law, Randy practiced law in the areas of estate planning and business planning for 30 years. In addition, he earned his certified financial planner (CFP) designation from the University of Southern California and has owned a wealth management firm since 1985.
He is a member of WealthCounsel, Financial Planning Association, Business Enterprise, Inc. and the California Bar. For the past 25 years, he has served as a trustee and board member for several national Christian non-profit organizations.
Randy understands the importance of family: he and his wife, Lydia, have five children. His firsthand knowledge of growing his own family business places him in an ideal position to help others.
Ellen Long - MBA, CFP®
Ellen helps business owners build and sell profitable, fun, and family oriented companies.
She is a Women to Watch award winner, a graduate of the Leadership Wilmington Class of 2013, and a TEDx speaker: The Journey To Enough: Finding Your Minimum Viable Happiness.
Ellen is also a course creator for WealthFit, Inc. and has a passion for teaching about finance! Her two courses, Financial Adulting and How to Make College a Smart Investment, help young people get a jumpstart on life.
She earned her bachelor’s degree in Business Administration from North Greenville University, her M.B.A. from Liberty University, and her CFP® from Boston University.